Home-run ads in a Series sweep.(B-to-b marketers )

B-to-b spots in this year's World Series coverage were about as rare as a Chicago White Sox championship. But, like the White Sox, who won the crown for the first time since 1917, the b-to-b sector put its best foot forward on a field dominated by consumer ads. B-to-b marketers presented several compelling spots during the course of the four-game series with the Houston Astros.

We focused on the third game of the series, which proved to be the longest game in World Series history. We apologize to any b-to-b advertisers we may have missed in the later innings (in the wee hours of the morning). We dozed a bit toward the end of the White Sox's 7 to 5 win.

…